ارزیابی نقش برند در جذب مشتریان به بانک(مطالعه موردی بانک انصاراستان ایلام)

•   آرشیو : نسخه بهار 1395
•   موضوع : موضوعی تعریف نشده!
• نویسنده/گان : کرم رضا نوری
•   کلید واژه : زیمل، فرم های تاریخی، فلسفه پول، فلسفه اجتماعی، میان رشته ای.‏
•   Title : Simmel's Philosophy of Money and Academic Specialization
•   Abstract :
  Philosophy of Money is the most important work of Georg Simmel that is ‎reconsidered nowadays in academies, after that was neglected during last century. ‎In contrast to its title, this book is not about economics. It is a book of ‎multidisciplinary subject in the fields of philosophy, culture, psychology, social ‎sciences and economics. This article has two goals; first to introduce the content ‎of this work briefly and second, to analyze the relation of this book to academic ‎specialization in scientific disciplinary. For the first purpose, the most important ‎concepts of the Philosophy of Money are reviewed briefly. The second purpose is ‎considered from two aspects; first, what are the reasons of reconsidering this work ‎in academies nowadays, after a century of neglect? And second, what relevance ‎can this work hold to humanities and social sciences’ situation in Iran? Therefore, ‎in the first place the Simmel’s theory of social forms is reviewed and then upon ‎it, concepts such as objectification, ramification, subject-object, modernity, ‎aesthetics, end-mean, and the form of religion are discussed. In appraising the ‎relevance of Philosophy of Money to academic specialization in the contemporary ‎world and especially to academic atmosphere in Iran, nowadays phenomena of ‎the booming of interdisciplinary research in humanities and social sciences, and ‎the relation of religion to these sciences are considered.‎
•   مراجع :
  فهرست منابع
  ‏1. زیمل، گئورگ، (1397) فلسفه پول، ترجمه شهناز مسمی پرست، بنگاه ترجمه و نشر کتاب پارسه، تهران
  ‏2. زيمل، گئورگ، (1386) مقالاتي درباره ي تفسير در علم اجتماعي، ترجمه ي شهناز مسمي پرست، شركت ‏سهامي انتشار، ، تهران
  
  ‏3‏‎.Goodstein,Elizabeth S. (‎‏2017‏‎) Georg Simmel and the Disciplinary Imaginary,‎
  Stanford University Press, Stanford ‎
  
  ‏4‏‎.Pyyhtinen, Olli, (‎‏2010‏‎) Simmel and ‘the Social’, Palgrave, London,‎
  
  ‏5‏‎.Swedberg Richard, (‎‏1994‏‎) ( Review by)‎‏ ‏Money and the Modern Mind: Georg Simmel's ‎Philosophy of Money by Gianfranco Poggi,‎‏ ‏Acta Sociologica, Vol. ‎‏37‏‎, No. ‎‏2‏‎ (‎‏1994‏‎), pp.‎‏214-216‏
•  صفحات : 44-58
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